Industry Report Research Paper Example | Topics and Well Written Essays - 2250 words

Industry Report - Research Paper Example The researcher will focus on individual performance for each of the brands, seek to evaluate the best performing, understand their market segmentation, and marketing mix. In this section, the researcher is going to argue out each and every vehicle brand depending on the consumer appreciation feedback and statistics about their luxurious products. Following the results released by Forbes Insights, data collected from BIGinsight.com have guided the multibillion dollar firm to come up with a comprehensive listing of the leading luxury automotive brands graded using a composite score that gives ranking according to customer satisfaction and loyalty of the customers to the vehicle brand (Maynard 32). Audi, an up-and-coming alternative luxury brand, has attracted a myriad of consumers over the past few years and this explains why the average price for one of its vehicles is now at $5, 000. This has been viewed as the greatest of all times improvement after the economy went on crisis and experienced a slow recovery due to external factors such as inflation; the auto industry has been bouncing back from the depths of 2009 where its sales hit the sea floor, but the thirst for luxury remains powerful. In 2011, Audi posted their highest sales ever in a market flooded by a myriad of locomotive manufacturers (Hoffmann and Ivan 66). The German automobile manufacturer is a member of the German Big 3 luxury automakers, which are BMW and Mercedes-Benz and are the three best-selling luxury automakers in the world. Audi produces fully guaranteed galvanized cars to prevent corrosion and is recognized as the first auto-maker to introduce this module in its body shell after which Porsche followe d. Bayerische Motoren Werke AG (Bavarian Motor Works) is a German automobile that was founded in 1916 and has never disappointed since then. It is the parent company of Rolls Royce Motor Cars, has a new class model which was a line of compact sedans